Premiumising Canned Wine - Kenny Rochford and Matt Allan of West + Wilder
Episode Summary
Do you drink wine that comes in a can? If you do, keep swilling. If you don’t, start with a chilled sparkling rosé from West + Wilder, a Santa Rosa, CA-based brand that needs to be on your radar screen.
The founders, Kenny Rochford and Matt Allan, are my guests on Alignment in Action Episode 5. We cover a range topics, including:
What it was like to get started in cans;
How the category has evolved;
How West + Wilder stays competitive now that the big companies are making canned wine; and
Why you should buy a can or ten if you care about sustainability in wine.
Probably the best show yet. Click Play.