Premiumising Canned Wine - Kenny Rochford and Matt Allan of West + Wilder

Episode Summary

Do you drink wine that comes in a can? If you do, keep swilling. If you don’t, start with a chilled sparkling rosé from West + Wilder, a Santa Rosa, CA-based brand that needs to be on your radar screen.

The founders, Kenny Rochford and Matt Allan, are my guests on Alignment in Action Episode 5. We cover a range topics, including:

  • What it was like to get started in cans;

  • How the category has evolved;

  • How West + Wilder stays competitive now that the big companies are making canned wine; and

  • Why you should buy a can or ten if you care about sustainability in wine.

Probably the best show yet. Click Play.

Links and References

Buy West + Wilder

West + Wilder on Instagram

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