Services

Who’s your target audience? Everyone?

If so, we should talk.

Here’s 5 ways I can help.

  • Alignment with goals and current programs

    Planning and goal-setting

    High-level and fine-grained content marketing strategy support

    Messaging & positioning

  • Editorial calendar development and management

    SME interviews & industry research

    Expertly written content your buyers actually want to read

    Keyword research and optimization

  • SEO Recommendations

    SEO Best Practices

    Content Optimization

    Keyword Research

    SEO Strategy

  • Publishing via WordPress, Hubspot, or other platforms

    Audience-specific distribution recommendations

    Content distribution playbooks

  • Competitive analysis

    Technology stack and integrations

    Cross-channel messaging

    Customer segmentation

 FAQs

  • Hi! Peter Alig here.

    I lived in Napa Valley for 14 wonderful years, working in hospitality and marketing for highly regarded wine and hotel brands. I have an MBA in Wine Business from the Wine Business Institute at Sonoma State University and the WSET Diploma.

    A COVID-related job loss resulted in a move to sunny Los Angeles and a switch to a market-leading B2B content marketing agency.

    Sure, it’s an unconventional marketing background. But it’s prepared me to tackle a much wider set of content marketing problems.

    Now a full-time freelancer, I want to talk about your marketing challenges. You can be a rising software company, or a wine brand looking to stand out from the crowd. I’d love to meet you!

  • Blog posts, e-books, as well as email & landing page copy.

  • Project scopes vary, and as a result so will rates. But here's my benchmark: A 1,500 word article, fully researched and written with humans and SEO in mind, costs $750. This price include two rounds of edits and content distribution suggestions.

    I extend a 10% discount on rates if I get the article byline.

    Other marketing services start at an hourly rate of $40.

  • Once you reach out, we'll set up a Zoom call to learn more about each other, determine project scope, and create a completion timeline. I'll send a contract, you sign it, and off we go!

    Please have a brand and style guide ready to send me. That will make the project go much faster. I'll send an outline of the article for approval before completing the first draft.

    We can communicate as often as you'd like. If you send emails between 6 am and 8 pm PST, you'll get a quick response.

  • Let's talk first, free of charge. But if I'm not the best fit, I'm happy to recommend highly skilled writers in my network whom I've actually worked with.