Alignment in Action Podcast Episode 2: Linzi Gay of Clif Family Winery, Napa Valley
More than ever before, consumers expect the companies they patronize to invest in making the world a better place. The investment could take the form of safeguarding the environment, working for racial equity in the workplace, or providing educational resources to the disadvantaged.
In the world of wine, few companies are as value-driven as Clif Family Winery in the Napa Valley. Founded by Gary and Kit Erickson, who also created Clif Bar, Clif Family Winery espouses 5 Aspirations that govern not just their culture but how they manage their bottom line. At the heart of the 5 Aspirations is sustainability, a commitment to making sure that the needs of their employees, communities and the planet as a whole are met first, which creates a space for their brands and their business to thrive.
Our guest today is Linzi Gay, General Manager of Clif Family Winery. Linzi and Peter discuss how the 5 Aspirations play out in the life of their business, as well as how wineries seeking to make more of a difference in the world around them can learn from their example.
Click below to enjoy Episode 2 of Alignment in Action!