Alignment in Action Podcast Episode 3: Kevin Luther of Voluptuary and Lucid Wines

Kevin Luther is founder, winemaker and, yes, visionary for Sacramento-based Voluptuary and Lucid Wines. I met Kevin in 2015 when we were students in the Executive Wine MBA program at Sonoma State University. The cohort never took a formal poll, but if we had to decide who among us would be the most successful wine entrepreneur, it would have been Kevin. Kevin has a restless intelligence, he’s hungry, and he has a lot to teach us about how brands crystallize, how to connect with customers in an inundated world, and how to create engaging content that builds community.